Platform pricing with endogenous network effects

• المؤلفون الرئيسيون: LIN, Mei, WU, Ruhai, ZHOU, Wen
• التنسيق: text
• اللغة: English
• منشور في: Institutional Knowledge at Singapore Management University 2014
• الموضوعات: Two-sided platforms; subsidy; variety; quality; network effects; vertical differentiation; Computer Sciences; E-Commerce; Management Information Systems
• الوصول للمادة أونلاين: https://ink.library.smu.edu.sg/sis_research/3737; https://ink.library.smu.edu.sg/context/sis_research/article/4739/viewcontent/PlatformPricingEndoNetworkEff_2014.pdf

This paper examines a monopoly platform’s two-sided pricing strategy through modeling the trades between the participating sellers and buyers. In this approach, the network effects emerge endogenously through the equilibrium trading strategies of the two sides. We show that platform pricing depends...