Do your friends make you buy this brand?: Modeling social recommendation with topics and brands

• Main Authors: LUU, Minh Duc, LIM, Ee Peng
• Format: text
• Language: English
• Published: Institutional Knowledge at Singapore Management University 2018
• Subjects: Adoption; Brand effect; Latent factors; Probabilistic matrix factorization; Social recommendation; Databases and Information Systems; Marketing; Social Media
• Online Access: https://ink.library.smu.edu.sg/sis_research/3783; https://ink.library.smu.edu.sg/context/sis_research/article/4785/viewcontent/101007_2Fs10618_017_0535_9.pdf
• Institution: Singapore Management University

Consumer behavior and marketing research have shown that brand has significant influence on product reviews and product purchase decisions. However, there is very little work on incorporating brand related factors into product recommender systems. Meanwhile, the similarity in brand preference betwee...