Discovering your selling points: Personalized social influential tags exploration

• Main Authors: LI, Yuchen, TAN, Kian-Lee, FAN, Ju, ZHANG, Dongxiang
• Format: text
• Language: English
• Published: Institutional Knowledge at Singapore Management University 2017
• Subjects: Social networking; influence spread; Databases and Information Systems; Digital Communications and Networking; Social Media
• Online Access: https://ink.library.smu.edu.sg/sis_research/4021; https://ink.library.smu.edu.sg/context/sis_research/article/5023/viewcontent/p619_li.pdf
• Institution: Singapore Management University

Social influence has attracted significant attention owing to the prevalence of social networks (SNs). In this paper, we study a new social influence problem, called personalized social influential tags exploration (PITEX), to help any user in the SN explore how she influences the network. Given a t...