IntelligShop: Enabling intelligent shopping in malls through location-based augmented reality

• Main Authors: ADHIKARI, Aditi, ZHENG, Vincent W., CAO, Hong, LIN, Miao, FANG, Yuan, CHANG, Kevin Chen-Chuan
• Format: text
• Language: English
• Published: Institutional Knowledge at Singapore Management University 2015
• Subjects: IntelligShop; Location-based augmented reality; Data mining; Location; Sales; Smartphones; Social networking (online); Asian Studies; Databases and Information Systems; E-Commerce; Sales and Merchandising
• Online Access: https://ink.library.smu.edu.sg/sis_research/4065; https://ink.library.smu.edu.sg/context/sis_research/article/5068/viewcontent/intelligshopdemo_icdm2015_azclfc_201509.pdf
• Institution: Singapore Management University

Shopping experience is important for both citizens and tourists. We present IntelligShop, a novel location-based augmented reality application that supports intelligent shopping experience in malls. As the key functionality, IntelligShop provides an augmented reality interface-people can simply use ubiquitous smartphones to face mall retailers, then IntelligShop will automatically recognize the retailers and fetch their online reviews from various sources (including blogs, forums and publicly accessible social media) to display on the phones. Technically, IntelligShop addresses two challenging data mining problems, including robust feature learning to support heterogeneous smartphones in localization and learning to query for automatically gathering the retailer content from the Web for augmented reality. We demonstrate the system effectiveness via a test bed established in a real mall of Singapore.