Predicting the popularity of Web 2.0 items based on user comments

• Main Authors: HE, Xiangnan, Gao, Ming, KAN, Min-Yen, LIU, Yiqun, SUGIYAMA, Kazunari
• Format: text
• Language: English
• Published: Institutional Knowledge at Singapore Management University 2014
• Subjects: Popularity Prediction; Item Ranking; Bipartite Graph Ranking; Comments Mining; BUIR; Databases and Information Systems; Numerical Analysis and Scientific Computing; Social Media
• Online Access: https://ink.library.smu.edu.sg/sis_research/4228; https://ink.library.smu.edu.sg/context/sis_research/article/5231/viewcontent/sigir2014_he.pdf
• Institution: Singapore Management University

In the current Web 2.0 era, the popularity of Web resources fluctuates ephemerally, based on trends and social interest. As a result, content-based relevance signals are insufficient to meet users' constantly evolving information needs in searching for Web 2.0 items. Incorporating future popularity into ranking is one way to counter this. However, predicting popularity as a third party (as in the case of general search engines) is difficult in practice, due to their limited access to item view histories. To enable popularity prediction externally without excessive crawling, we propose an alternative solution by leveraging user comments, which are more accessible than view counts. Due to the sparsity of comments, traditional solutions that are solely based on view histories do not perform well. To deal with this sparsity, we mine comments to recover additional signal, such as social influence. By modeling comments as a time-aware bipartite graph, we propose a regularization-based ranking algorithm that accounts for temporal, social influence and current popularity factors to predict the future popularity of items. Experimental results on three real-world datasets - crawled from YouTube, Flickr and Last.fm - show that our method consistently outperforms competitive baselines in several evaluation tasks.