The retransmission of rumor-related tweets: Characteristics of source and message

• Main Authors: CHUA, Alton Y. K., TEE, Cheng-Ying, PANG, A., LIM, Ee-peng
• Format: text
• Language: English
• Published: Institutional Knowledge at Singapore Management University 2016
• Subjects: Business and Corporate Communications
• Online Access: https://ink.library.smu.edu.sg/sis_research/4315
• Institution: Singapore Management University

This paper investigates the characteristics of rumor-related tweets that would attract retransmission. Drawing on the uses and gratifications (U & G) and influential users' theories, it proposes a rumor retransmission model which comprises variables associated to the source and the message...