Examining the growth of digital wireless phone technology: A take-off theory analysis

The early phase of diffusion plays a critical role in determining information technology (IT) success in a market. Takeoff, the transition point from the introduction to the growth phase in the IT life cycle, is viewed as an acid test for whether a technology will succeed. We develop a theory to und...

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Main Authors: Techatassanasoontorn, Angsana A., KAUFFMAN, Robert J.
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Language:English
Published: Institutional Knowledge at Singapore Management University 2014
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Online Access:https://ink.library.smu.edu.sg/sis_research/4861
https://ink.library.smu.edu.sg/context/sis_research/article/5864/viewcontent/Digital_Wireless_Phone_Take_off_av.pdf
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spelling sg-smu-ink.sis_research-58642020-01-24T01:41:01Z Examining the growth of digital wireless phone technology: A take-off theory analysis Techatassanasoontorn, Angsana A. KAUFFMAN, Robert J. The early phase of diffusion plays a critical role in determining information technology (IT) success in a market. Takeoff, the transition point from the introduction to the growth phase in the IT life cycle, is viewed as an acid test for whether a technology will succeed. We develop a theory to understand global takeoff for digital wireless phones that can be extended to other technologies with related characteristics. Drawing on technology dominance and product life cycle theories, we build a model that consists of standards, market competition, technology costs, and technology substitution to explain takeoff and subsequent market penetration growth. The data are from 41 developed and developing countries. The results suggest that the presence and effects of standards play an important role in driving takeoff and penetration growth. Familiarity with wireless phones and an installed base of analog phone technologies also explain faster takeoff times. Non-price factors are important drivers of penetration growth after takeoff as well. Our results have managerial and policy implications on innovative strategies, standards and competition policy settings for digital wireless phones. 2014-02-01T08:00:00Z text application/pdf https://ink.library.smu.edu.sg/sis_research/4861 info:doi/10.1016/j.dss.2013.01.014 https://ink.library.smu.edu.sg/context/sis_research/article/5864/viewcontent/Digital_Wireless_Phone_Take_off_av.pdf http://creativecommons.org/licenses/by-nc-nd/4.0/ Research Collection School Of Computing and Information Systems eng Institutional Knowledge at Singapore Management University Survival analysis Takeoff theory Technology dominance theory Technology life cycle Technology standards Wireless phones Computer Sciences Technology and Innovation
institution Singapore Management University
building SMU Libraries
continent Asia
country Singapore
Singapore
content_provider SMU Libraries
collection InK@SMU
language English
topic Survival analysis
Takeoff theory
Technology dominance theory
Technology life cycle
Technology standards
Wireless phones
Computer Sciences
Technology and Innovation
spellingShingle Survival analysis
Takeoff theory
Technology dominance theory
Technology life cycle
Technology standards
Wireless phones
Computer Sciences
Technology and Innovation
Techatassanasoontorn, Angsana A.
KAUFFMAN, Robert J.
Examining the growth of digital wireless phone technology: A take-off theory analysis
description The early phase of diffusion plays a critical role in determining information technology (IT) success in a market. Takeoff, the transition point from the introduction to the growth phase in the IT life cycle, is viewed as an acid test for whether a technology will succeed. We develop a theory to understand global takeoff for digital wireless phones that can be extended to other technologies with related characteristics. Drawing on technology dominance and product life cycle theories, we build a model that consists of standards, market competition, technology costs, and technology substitution to explain takeoff and subsequent market penetration growth. The data are from 41 developed and developing countries. The results suggest that the presence and effects of standards play an important role in driving takeoff and penetration growth. Familiarity with wireless phones and an installed base of analog phone technologies also explain faster takeoff times. Non-price factors are important drivers of penetration growth after takeoff as well. Our results have managerial and policy implications on innovative strategies, standards and competition policy settings for digital wireless phones.
format text
author Techatassanasoontorn, Angsana A.
KAUFFMAN, Robert J.
author_facet Techatassanasoontorn, Angsana A.
KAUFFMAN, Robert J.
author_sort Techatassanasoontorn, Angsana A.
title Examining the growth of digital wireless phone technology: A take-off theory analysis
title_short Examining the growth of digital wireless phone technology: A take-off theory analysis
title_full Examining the growth of digital wireless phone technology: A take-off theory analysis
title_fullStr Examining the growth of digital wireless phone technology: A take-off theory analysis
title_full_unstemmed Examining the growth of digital wireless phone technology: A take-off theory analysis
title_sort examining the growth of digital wireless phone technology: a take-off theory analysis
publisher Institutional Knowledge at Singapore Management University
publishDate 2014
url https://ink.library.smu.edu.sg/sis_research/4861
https://ink.library.smu.edu.sg/context/sis_research/article/5864/viewcontent/Digital_Wireless_Phone_Take_off_av.pdf
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