Differentiating knowledge processes in organisational learning: A case of “two solitudes”

• Main Authors: HOE, Siu Loon, MCSHANE, Steven
• Format: text
• Language: English
• Published: Institutional Knowledge at Singapore Management University 2010
• Subjects: Knowledge Processes; Organisational Learning: Databases and Information Systems; Management Information Systems; Organization Development
• Online Access: https://ink.library.smu.edu.sg/sis_research/5164; https://ink.library.smu.edu.sg/context/sis_research/article/6167/viewcontent/Differentiating_knowledge_processes.pdf
• Institution: Singapore Management University

The fields of organizational behavior (OB)/strategy and marketing have taken different paths over the past two decades to understanding organizational learning. OB/strategy has been pre-occupied with theory development and case study illustrations, whereas marketing has taken a highly quantitative p...