Differentiating knowledge processes in organisational learning: A case of “two solitudes”
The fields of organizational behavior (OB)/strategy and marketing have taken different paths over the past two decades to understanding organizational learning. OB/strategy has been pre-occupied with theory development and case study illustrations, whereas marketing has taken a highly quantitative p...
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| Main Authors: | , |
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| Format: | text |
| Language: | English |
| Published: |
Institutional Knowledge at Singapore Management University
2010
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| Subjects: | |
| Online Access: | https://ink.library.smu.edu.sg/sis_research/5164 https://ink.library.smu.edu.sg/context/sis_research/article/6167/viewcontent/Differentiating_knowledge_processes.pdf |
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| Institution: | Singapore Management University |
| Language: | English |