Perceptions becoming reality: Bridging the market knowledge gap
PurposeOrganizations constantly strive to learn about new market trends and ideas to stay ahead of the game. However, with an increased demand of market knowledge, how does the organization motivate employees to constantly acquire and disseminate market knowledge? The purpose of this paper is to hig...
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| Format: | text |
| Language: | English |
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Institutional Knowledge at Singapore Management University
2008
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| Online Access: | https://ink.library.smu.edu.sg/sis_research/5167 https://ink.library.smu.edu.sg/context/sis_research/article/6170/viewcontent/10_1108_14777280810850697.pdf |
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| Institution: | Singapore Management University |
| Language: | English |