Perceptions becoming reality: Bridging the market knowledge gap

PurposeOrganizations constantly strive to learn about new market trends and ideas to stay ahead of the game. However, with an increased demand of market knowledge, how does the organization motivate employees to constantly acquire and disseminate market knowledge? The purpose of this paper is to hig...

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Bibliographic Details
Main Author: HOE, Siu Loon
Format: text
Language:English
Published: Institutional Knowledge at Singapore Management University 2008
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Online Access:https://ink.library.smu.edu.sg/sis_research/5167
https://ink.library.smu.edu.sg/context/sis_research/article/6170/viewcontent/10_1108_14777280810850697.pdf
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Institution: Singapore Management University
Language: English
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