Perceptions becoming reality: Bridging the market knowledge gap

• Main Author: HOE, Siu Loon
• Format: text
• Language: English
• Published: Institutional Knowledge at Singapore Management University 2008
• Subjects: Learning Organizations; Market Research; Management Information Systems; Organization Development
• Online Access: https://ink.library.smu.edu.sg/sis_research/5167; https://ink.library.smu.edu.sg/context/sis_research/article/6170/viewcontent/10_1108_14777280810850697.pdf
• Institution: Singapore Management University

PurposeOrganizations constantly strive to learn about new market trends and ideas to stay ahead of the game. However, with an increased demand of market knowledge, how does the organization motivate employees to constantly acquire and disseminate market knowledge? The purpose of this paper is to hig...