Urban scale trade area characterization for commercial districts with cellular footprints
Understanding customer mobility patterns to commercial districts is crucial for urban planning, facility management, and business strategies. Trade areas are a widely applied measure to quantify where the visitors are from. Traditional trade area analysis is limited to small-scale or store-level stu...
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| Main Authors: | , , , , |
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| Format: | text |
| Language: | English |
| Published: |
Institutional Knowledge at Singapore Management University
2020
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| Subjects: | |
| Online Access: | https://ink.library.smu.edu.sg/sis_research/5322 https://ink.library.smu.edu.sg/context/sis_research/article/6326/viewcontent/tosn20_zhao.pdf |
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| Institution: | Singapore Management University |
| Language: | English |
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