CellTradeMap: Delineating trade areas for urban commercial districts with cellular networks
Understanding customer mobility patterns to commercial districts is crucial for urban planning, facility management, and business strategies. Trade areas are a widely applied measure to quantity where the visitors are from. Traditional trade area analysis is limited to small-scale or store-level stu...
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| Main Authors: | , , , , , |
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| Format: | text |
| Language: | English |
| Published: |
Institutional Knowledge at Singapore Management University
2019
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| Subjects: | |
| Online Access: | https://ink.library.smu.edu.sg/sis_research/4729 https://ink.library.smu.edu.sg/context/sis_research/article/5732/viewcontent/infocom19_zhao.pdf |
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| Institution: | Singapore Management University |
| Language: | English |