ShopMiner: Mining customer shopping behavior in physical clothing stores with passive RFIDs

• Main Authors: SHANGGUAN, Longfei, ZHOU, Zimu, ZHENG, Xiaolong, YANG, Lei, LIU, Yunhao, HAN, Jinsong
• Format: text
• Language: English
• Published: Institutional Knowledge at Singapore Management University 2015
• Subjects: Shopping behavior; RFID; Backscatter communication; Digital Communications and Networking; OS and Networks
• Online Access: https://ink.library.smu.edu.sg/sis_research/4749; https://ink.library.smu.edu.sg/context/sis_research/article/5752/viewcontent/shopminer_sensys15.pdf
• Institution: Singapore Management University

Shopping behavior data are of great importance to understand the effectiveness of marketing and merchandising efforts. Online clothing stores are capable capturing customer shopping behavior by analyzing the click stream and customer shopping carts. Retailers with physical clothing stores, however,...