Design and implementation of an RFID-based customer shopping behavior mining system

Design and implementation of an RFID-based customer shopping behavior mining system

Shopping behavior data is of great importance in understanding the effectiveness of marketing and merchandising campaigns. Online clothing stores are capable of capturing customer shopping behavior by analyzing the click streams and customer shopping carts. Retailers with physical clothing stores, h...

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Bibliographic Details
Main Authors: ZHOU, Zimu, SHANGGUAN, Longfei, ZHENG, Xiaolong, YANG, Lei, LIU, Yunhao
Format: text
Language:English
Published: Institutional Knowledge at Singapore Management University 2017
Subjects:
Shopping behavior
RFID
Backscatter communication
Databases and Information Systems
Software Engineering
Systems Architecture
Online Access:https://ink.library.smu.edu.sg/sis_research/4535
https://ink.library.smu.edu.sg/context/sis_research/article/5538/viewcontent/tnet17_zhou.pdf
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Institution: Singapore Management University
Language: English

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https://ink.library.smu.edu.sg/sis_research/4535
https://ink.library.smu.edu.sg/context/sis_research/article/5538/viewcontent/tnet17_zhou.pdf

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