Design and implementation of an RFID-based customer shopping behavior mining system
Shopping behavior data is of great importance in understanding the effectiveness of marketing and merchandising campaigns. Online clothing stores are capable of capturing customer shopping behavior by analyzing the click streams and customer shopping carts. Retailers with physical clothing stores, h...
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| Main Authors: | , , , , |
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| Format: | text |
| Language: | English |
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Institutional Knowledge at Singapore Management University
2017
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| Subjects: | |
| Online Access: | https://ink.library.smu.edu.sg/sis_research/4535 https://ink.library.smu.edu.sg/context/sis_research/article/5538/viewcontent/tnet17_zhou.pdf |
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| Institution: | Singapore Management University |
| Language: | English |