Design and implementation of an RFID-based customer shopping behavior mining system

• Main Authors: ZHOU, Zimu, SHANGGUAN, Longfei, ZHENG, Xiaolong, YANG, Lei, LIU, Yunhao
• Format: text
• Language: English
• Published: Institutional Knowledge at Singapore Management University 2017
• Subjects: Shopping behavior; RFID; Backscatter communication; Databases and Information Systems; Software Engineering; Systems Architecture
• Online Access: https://ink.library.smu.edu.sg/sis_research/4535; https://ink.library.smu.edu.sg/context/sis_research/article/5538/viewcontent/tnet17_zhou.pdf
• Institution: Singapore Management University

Shopping behavior data is of great importance in understanding the effectiveness of marketing and merchandising campaigns. Online clothing stores are capable of capturing customer shopping behavior by analyzing the click streams and customer shopping carts. Retailers with physical clothing stores, h...