ShopMiner: Mining customer shopping behavior in physical clothing stores with passive RFIDs
Shopping behavior data are of great importance to understand the effectiveness of marketing and merchandising efforts. Online clothing stores are capable capturing customer shopping behavior by analyzing the click stream and customer shopping carts. Retailers with physical clothing stores, however,...
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| Main Authors: | , , , , , |
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| Format: | text |
| Language: | English |
| Published: |
Institutional Knowledge at Singapore Management University
2015
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| Subjects: | |
| Online Access: | https://ink.library.smu.edu.sg/sis_research/4749 https://ink.library.smu.edu.sg/context/sis_research/article/5752/viewcontent/shopminer_sensys15.pdf |
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| Institution: | Singapore Management University |
| Language: | English |