CellTradeMap: Delineating trade areas for urban commercial districts with cellular networks

• Main Authors: ZHAO, Yi, ZHOU, Zimu, WANG, Xu, LIU, Tongtong, LIU, Yunhao, YANG, Zheng
• Format: text
• Language: English
• Published: Institutional Knowledge at Singapore Management University 2019
• Subjects: OS and Networks; Software Engineering
• Online Access: https://ink.library.smu.edu.sg/sis_research/4729; https://ink.library.smu.edu.sg/context/sis_research/article/5732/viewcontent/infocom19_zhao.pdf
• Institution: Singapore Management University

Understanding customer mobility patterns to commercial districts is crucial for urban planning, facility management, and business strategies. Trade areas are a widely applied measure to quantity where the visitors are from. Traditional trade area analysis is limited to small-scale or store-level stu...