Creative management
Against a backdrop of a rapid rate of technological change and increased competition, organisations are constantly challenged to become more creative and innovative in the way they do business and in their product and service offerings. Thus, the idea of how creativity emerges in organisations becom...
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| Format: | text |
| Language: | English |
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Institutional Knowledge at Singapore Management University
2002
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| Subjects: | |
| Online Access: | https://ink.library.smu.edu.sg/sis_research/5396 |
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| Institution: | Singapore Management University |
| Language: | English |
| Summary: | Against a backdrop of a rapid rate of technological change and increased competition, organisations are constantly challenged to become more creative and innovative in the way they do business and in their product and service offerings. Thus, the idea of how creativity emerges in organisations becomes a key refrain among both scholars and managers alike. The development of creative management processes and the influence of innovative ideas on the approach to business are the key themes of this edited book by Jane Henry.Creative Management is a collection of 22 articles that is divided into three main parts – perception, style and development. The various works examine the nature of creativity and how it relates to management issues from a wide variety of perspectives including organizational psychodynamics, knowledge management, social capital and environmentalsustainability. |
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