Creative management
Against a backdrop of a rapid rate of technological change and increased competition, organisations are constantly challenged to become more creative and innovative in the way they do business and in their product and service offerings. Thus, the idea of how creativity emerges in organisations becom...
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| Format: | text |
| Language: | English |
| Published: |
Institutional Knowledge at Singapore Management University
2002
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| Subjects: | |
| Online Access: | https://ink.library.smu.edu.sg/sis_research/5396 |
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| Institution: | Singapore Management University |
| Language: | English |
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