MAP: A computational model for adaptive persuasion

• Main Authors: KANG, Yilin, TAN, Ah-hwee
• Format: text
• Language: English
• Published: Institutional Knowledge at Singapore Management University 2015
• Subjects: Agent; Adaptive; Persuasion; Social behavior; Databases and Information Systems; Theory and Algorithms
• Online Access: https://ink.library.smu.edu.sg/sis_research/5469; https://ink.library.smu.edu.sg/context/sis_research/article/6472/viewcontent/finalsubmittion.pdf
• Institution: Singapore Management University

While a variety of persuasion agents have been created and applied in different domains such as marketing, military training and health industry, there is a lack of a model which provides a unified framework for different persuasion strategies. Specifically, persuasion is not adaptable to the indivi...