Digital social listening on conversations about sexual harassment

Digital social listening on conversations about sexual harassment

In light of the #MeToo movement and publicized sexual harassment incidents in Singapore in recent years, we built an analytics pipeline for performing digital social listening on conversations about sexual harassment for AWARE (Association of Women for Action and Research). Our social network analys...

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Bibliographic Details
Main Authors: SIM, Xuesi, CHANG, Ern Rae, ONG, Yu Xiang, YEO, Jie Ying, YAN, Christine Bai Shuang, CHOY, Eugene Wen Jia, SHIM, Kyong Jin
Format: text
Language:English
Published: Institutional Knowledge at Singapore Management University 2020
Subjects:
sexual harassment
analytics
social network analysis
social media
#MeToo
Singapore
Asian Studies
Databases and Information Systems
Social Media
Online Access:https://ink.library.smu.edu.sg/sis_research/5650
https://ink.library.smu.edu.sg/context/sis_research/article/6653/viewcontent/IEEEBigData2020_SexualHarassment_PID6704829_av.pdf
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Institution: Singapore Management University
Language: English
Description
Summary:In light of the #MeToo movement and publicized sexual harassment incidents in Singapore in recent years, we built an analytics pipeline for performing digital social listening on conversations about sexual harassment for AWARE (Association of Women for Action and Research). Our social network analysis results identified key influencers that AWARE can engage for sexual harassment awareness campaigns. Further, our analysis results suggest new hashtags that AWARE can use to run social media campaigns and achieve greater reach.

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