Digital social listening on conversations about sexual harassment

• Main Authors: SIM, Xuesi, CHANG, Ern Rae, ONG, Yu Xiang, YEO, Jie Ying, YAN, Christine Bai Shuang, CHOY, Eugene Wen Jia, SHIM, Kyong Jin
• Format: text
• Language: English
• Published: Institutional Knowledge at Singapore Management University 2020
• Subjects: sexual harassment; analytics; social network analysis; social media; #MeToo; Singapore; Asian Studies; Databases and Information Systems; Social Media
• Online Access: https://ink.library.smu.edu.sg/sis_research/5650; https://ink.library.smu.edu.sg/context/sis_research/article/6653/viewcontent/IEEEBigData2020_SexualHarassment_PID6704829_av.pdf
• Institution: Singapore Management University

In light of the #MeToo movement and publicized sexual harassment incidents in Singapore in recent years, we built an analytics pipeline for performing digital social listening on conversations about sexual harassment for AWARE (Association of Women for Action and Research). Our social network analysis results identified key influencers that AWARE can engage for sexual harassment awareness campaigns. Further, our analysis results suggest new hashtags that AWARE can use to run social media campaigns and achieve greater reach.