Gender and racial diversity in commercial brands’ advertising images on social media

Gender and racial diversity in the mediated images from the media shape our perception of different demographic groups. In this work, we investigate gender and racial diversity of 85,957 advertising images shared by the 73 top international brands on Instagram and Facebook. We hope that our analyses...

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Main Authors:	AN, Jisun, KWAK, Haewoon
Format:	text
Language:	English
Published:	Institutional Knowledge at Singapore Management University 2019
Subjects:	Advertisement Face detection Gender diversity Racial diversity Advertising and Promotion Management Numerical Analysis and Scientific Computing Social Media
Online Access:	https://ink.library.smu.edu.sg/sis_research/5912 https://ink.library.smu.edu.sg/context/sis_research/article/6915/viewcontent/Gender_CommercialBrands_2019_av.pdf
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Institution:	Singapore Management University
Language:	English

id	sg-smu-ink.sis_research-6915
record_format	dspace
spelling	sg-smu-ink.sis_research-69152021-05-07T08:23:10Z Gender and racial diversity in commercial brands’ advertising images on social media AN, Jisun KWAK, Haewoon Gender and racial diversity in the mediated images from the media shape our perception of different demographic groups. In this work, we investigate gender and racial diversity of 85,957 advertising images shared by the 73 top international brands on Instagram and Facebook. We hope that our analyses give guidelines on how to build a fully automated watchdog for gender and racial diversity in online advertisements. 2019-11-01T07:00:00Z text application/pdf https://ink.library.smu.edu.sg/sis_research/5912 info:doi/10.1007/978-3-030-34971-4_6 https://ink.library.smu.edu.sg/context/sis_research/article/6915/viewcontent/Gender_CommercialBrands_2019_av.pdf http://creativecommons.org/licenses/by-nc-nd/4.0/ Research Collection School Of Computing and Information Systems eng Institutional Knowledge at Singapore Management University Advertisement Face detection Gender diversity Racial diversity Advertising and Promotion Management Numerical Analysis and Scientific Computing Social Media
institution	Singapore Management University
building	SMU Libraries
continent	Asia
country	Singapore Singapore
content_provider	SMU Libraries
collection	InK@SMU
language	English
topic	Advertisement Face detection Gender diversity Racial diversity Advertising and Promotion Management Numerical Analysis and Scientific Computing Social Media
spellingShingle	Advertisement Face detection Gender diversity Racial diversity Advertising and Promotion Management Numerical Analysis and Scientific Computing Social Media AN, Jisun KWAK, Haewoon Gender and racial diversity in commercial brands’ advertising images on social media
description	Gender and racial diversity in the mediated images from the media shape our perception of different demographic groups. In this work, we investigate gender and racial diversity of 85,957 advertising images shared by the 73 top international brands on Instagram and Facebook. We hope that our analyses give guidelines on how to build a fully automated watchdog for gender and racial diversity in online advertisements.
format	text
author	AN, Jisun KWAK, Haewoon
author_facet	AN, Jisun KWAK, Haewoon
author_sort	AN, Jisun
title	Gender and racial diversity in commercial brands’ advertising images on social media
title_short	Gender and racial diversity in commercial brands’ advertising images on social media
title_full	Gender and racial diversity in commercial brands’ advertising images on social media
title_fullStr	Gender and racial diversity in commercial brands’ advertising images on social media
title_full_unstemmed	Gender and racial diversity in commercial brands’ advertising images on social media
title_sort	gender and racial diversity in commercial brands’ advertising images on social media
publisher	Institutional Knowledge at Singapore Management University
publishDate	2019
url	https://ink.library.smu.edu.sg/sis_research/5912 https://ink.library.smu.edu.sg/context/sis_research/article/6915/viewcontent/Gender_CommercialBrands_2019_av.pdf
_version_	1770575661563379712

Gender and racial diversity in commercial brands’ advertising images on social media

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