Culturally-grounded analysis of everyday creativity in social media: A case study in qatari context
In deploying social media and other information technologies often not designed with MENA (the Middle East and North Africa) cultures in mind, users generate creative approaches to self-representation using virtual identities while preserving their cultural values. To understand and further empower...
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sg-smu-ink.sis_research-70932021-09-29T12:48:41Z Culturally-grounded analysis of everyday creativity in social media: A case study in qatari context HARRELL, D. Fox VIEWEG, Sarah KWAK, Haewoon LIM, Chong-U SENGUN, Sercan JAHANIAN, Ali ORTIZ, Pablo. In deploying social media and other information technologies often not designed with MENA (the Middle East and North Africa) cultures in mind, users generate creative approaches to self-representation using virtual identities while preserving their cultural values. To understand and further empower such approaches, we present a mixed-method of computational and qualitative study, focusing on Qatar as a case of such communities in the MENA region. We analyzed a dataset of over 42,000 publicly available social media profiles using computational approaches (archetypal analysis) and qualitatively analyzed a separate set of 255 profiles. We augmented our descriptions with semi-structured interviews. As a result, we delineate a set of five needs/values exhibited by Qatari users supporting their creativity in effectively using virtual identities: Khaleeji features, self-expression, social connections, social monitoring, and physical and virtual identity contrasts. Finally, we propose an initial set of guidelines to support developers of virtual identity systems in better serving these users while preserving their cultural values and creative agency. 2017-06-01T07:00:00Z text application/pdf https://ink.library.smu.edu.sg/sis_research/6090 info:doi/10.1145/3059454.3059456 https://ink.library.smu.edu.sg/context/sis_research/article/7093/viewcontent/Culturally_grounded_analysis_of_everyday_creativity_in_social_media.pdf http://creativecommons.org/licenses/by-nc-nd/4.0/ Research Collection School Of Computing and Information Systems eng Institutional Knowledge at Singapore Management University Virtual identity Social media Avatars Qualitative analysis Archetypal analysis Cultural values Qatar Social and Behavioral Sciences Social Media |
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Virtual identity Social media Avatars Qualitative analysis Archetypal analysis Cultural values Qatar Social and Behavioral Sciences Social Media HARRELL, D. Fox VIEWEG, Sarah KWAK, Haewoon LIM, Chong-U SENGUN, Sercan JAHANIAN, Ali ORTIZ, Pablo. Culturally-grounded analysis of everyday creativity in social media: A case study in qatari context |
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In deploying social media and other information technologies often not designed with MENA (the Middle East and North Africa) cultures in mind, users generate creative approaches to self-representation using virtual identities while preserving their cultural values. To understand and further empower such approaches, we present a mixed-method of computational and qualitative study, focusing on Qatar as a case of such communities in the MENA region. We analyzed a dataset of over 42,000 publicly available social media profiles using computational approaches (archetypal analysis) and qualitatively analyzed a separate set of 255 profiles. We augmented our descriptions with semi-structured interviews. As a result, we delineate a set of five needs/values exhibited by Qatari users supporting their creativity in effectively using virtual identities: Khaleeji features, self-expression, social connections, social monitoring, and physical and virtual identity contrasts. Finally, we propose an initial set of guidelines to support developers of virtual identity systems in better serving these users while preserving their cultural values and creative agency. |
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HARRELL, D. Fox VIEWEG, Sarah KWAK, Haewoon LIM, Chong-U SENGUN, Sercan JAHANIAN, Ali ORTIZ, Pablo. |
author_facet |
HARRELL, D. Fox VIEWEG, Sarah KWAK, Haewoon LIM, Chong-U SENGUN, Sercan JAHANIAN, Ali ORTIZ, Pablo. |
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HARRELL, D. Fox |
title |
Culturally-grounded analysis of everyday creativity in social media: A case study in qatari context |
title_short |
Culturally-grounded analysis of everyday creativity in social media: A case study in qatari context |
title_full |
Culturally-grounded analysis of everyday creativity in social media: A case study in qatari context |
title_fullStr |
Culturally-grounded analysis of everyday creativity in social media: A case study in qatari context |
title_full_unstemmed |
Culturally-grounded analysis of everyday creativity in social media: A case study in qatari context |
title_sort |
culturally-grounded analysis of everyday creativity in social media: a case study in qatari context |
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Institutional Knowledge at Singapore Management University |
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2017 |
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https://ink.library.smu.edu.sg/sis_research/6090 https://ink.library.smu.edu.sg/context/sis_research/article/7093/viewcontent/Culturally_grounded_analysis_of_everyday_creativity_in_social_media.pdf |
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