Culturally-grounded analysis of everyday creativity in social media: A case study in qatari context

• Main Authors: HARRELL, D. Fox, VIEWEG, Sarah, KWAK, Haewoon, LIM, Chong-U, SENGUN, Sercan, JAHANIAN, Ali, ORTIZ, Pablo.
• Format: text
• Language: English
• Published: Institutional Knowledge at Singapore Management University 2017
• Subjects: Virtual identity; Social media; Avatars; Qualitative analysis; Archetypal analysis; Cultural values; Qatar; Social and Behavioral Sciences; Social Media
• Online Access: https://ink.library.smu.edu.sg/sis_research/6090; https://ink.library.smu.edu.sg/context/sis_research/article/7093/viewcontent/Culturally_grounded_analysis_of_everyday_creativity_in_social_media.pdf
• Institution: Singapore Management University

In deploying social media and other information technologies often not designed with MENA (the Middle East and North Africa) cultures in mind, users generate creative approaches to self-representation using virtual identities while preserving their cultural values. To understand and further empower...