Understanding in-app advertising issues based on large scale app review analysis

Understanding in-app advertising issues based on large scale app review analysis

Context: In-app advertising closely relates to app revenue. Reckless ad integration could adversely impact app quality and user experience, leading to loss of income. It is very challenging to balance the ad revenue and user experience for app developers. Objective: Towards tackling the challenge, w...

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Bibliographic Details
Main Authors: GAO, Cuiyun, ZENG, Jichuan, LO, David, XIA, Xin, KING, Irwin, LYU, Michael R.
Format: text
Language:English
Published: Institutional Knowledge at Singapore Management University 2022
Subjects:
Ad issues
Cross platform
In-app ads
Mobile app
User reviews
Databases and Information Systems
Numerical Analysis and Scientific Computing
Software Engineering
Online Access:https://ink.library.smu.edu.sg/sis_research/6414
https://ink.library.smu.edu.sg/context/sis_research/article/7417/viewcontent/in_app_adv_sv.pdf
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Institution: Singapore Management University
Language: English

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https://ink.library.smu.edu.sg/sis_research/6414
https://ink.library.smu.edu.sg/context/sis_research/article/7417/viewcontent/in_app_adv_sv.pdf

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