Understanding in-app advertising issues based on large scale app review analysis
Context: In-app advertising closely relates to app revenue. Reckless ad integration could adversely impact app quality and user experience, leading to loss of income. It is very challenging to balance the ad revenue and user experience for app developers. Objective: Towards tackling the challenge, w...
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| Main Authors: | , , , , , |
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| Format: | text |
| Language: | English |
| Published: |
Institutional Knowledge at Singapore Management University
2022
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| Subjects: | |
| Online Access: | https://ink.library.smu.edu.sg/sis_research/6414 https://ink.library.smu.edu.sg/context/sis_research/article/7417/viewcontent/in_app_adv_sv.pdf |
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| Institution: | Singapore Management University |
| Language: | English |