Do users care about ad's performance costs? Exploring the effects of the performance costs of in-app ads on user experience
Context: In-app advertising is the primary source of revenue for many mobile apps. The cost of advertising (ad cost) is non-negligible for app developers to ensure a good user experience and continuous profits. Previous studies mainly focus on addressing the hidden performance costs generated by ads...
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| Main Authors: | , , , , , |
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| Format: | text |
| Language: | English |
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Institutional Knowledge at Singapore Management University
2021
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| Online Access: | https://ink.library.smu.edu.sg/sis_research/6759 https://ink.library.smu.edu.sg/context/sis_research/article/7762/viewcontent/2010.16063.pdf |
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| Institution: | Singapore Management University |
| Language: | English |