Partnering for value perfection and business sustainability in the cloud services brokerage market

• Main Authors: Shang, Richard, KAUFFMAN, Robert John
• Format: text
• Language: English
• Published: Institutional Knowledge at Singapore Management University 2022
• Subjects: Cloud computing; cloud resource management; cloud services brokerage; value creation; Databases and Information Systems; E-Commerce; Strategic Management Policy
• Online Access: https://ink.library.smu.edu.sg/sis_research/6835; https://ink.library.smu.edu.sg/context/sis_research/article/7838/viewcontent/ValuePerfection_0690_2022_pvoa.pdf
• Institution: Singapore Management University

The cloud computing and services market has advanced in the past ten years. They now include most IT services from fundamental computing to cutting-edge AI capabilities. With the widespread adoption of cloud services, clients are facing the fact that they are utilizing cloud resources at a sub-optimal level. Cloud services brokers (CSBs) grew from the market to fill the needs for cloud resource management and risk mitigation. Based on analysis of the cloud market and the case of cloud services brokerage and related activities in North America, we offer theoretical analysis for how value creation works, its impacts on the cloud ecosystem, and factors that support the value and sustainability of the CSB intermediation process.