Field experiments in operations management

• Main Authors: GAO, Yang, LI, Meng, SUN, Shujing
• 格式: text
• 語言: English
• 出版: Institutional Knowledge at Singapore Management University 2022
• 主題: review; field experiments; methodology; A/B test; IT; Databases and Information Systems; Operations and Supply Chain Management
• 在線閱讀: https://ink.library.smu.edu.sg/sis_research/7488; https://ink.library.smu.edu.sg/context/sis_research/article/8491/viewcontent/SSRN_id4049267.pdf

While the field experiment is a powerful and well-established method to investigate causal relationships, operations management (OM) has embraced this methodology only in recent years. This paper provides a comprehensive review of the existing OM literature leveraging field experiments and serves as...