Representativeness-aware aspect analysis for brand monitoring in social media

• Main Authors: LIAO, Lizi, HE, Xiangnan, REN, Zhaochun, NIE, Liqiang, XU, Huan, CHUA, Ta-Seng
• Format: text
• Language: English
• Published: Institutional Knowledge at Singapore Management University 2017
• Subjects: Agent-based and multi-agent systems: economic paradigms; auctions and market-based systems; Natural language processing: information extraction; Databases and Information Systems
• Online Access: https://ink.library.smu.edu.sg/sis_research/7575; https://ink.library.smu.edu.sg/context/sis_research/article/8578/viewcontent/Representativeness_aware_aspect_analysis_for_brand_monitoring_in_social_media.pdf
• Institution: Singapore Management University

Owing to the fast-responding nature and extreme success of social media, many companies resort to social media sites for monitoring their brands’ reputation and the opinions of general public. To help companies monitor their brands, in this work, we delve into the task of extracting representative a...