Do links matter? An investigation of the impact of consumer feedback, recommendation networks, and price bundling on sales

Do links matter? An investigation of the impact of consumer feedback, recommendation networks, and price bundling on sales

Link structures among items within an E-commerce Web site can be regarded as a potential recommendation that helps new consumers quickly locate relevant products. In this paper, combining a modified version of Google's PageRank method with economic analysis of word of mouth, we investigate whet...

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Bibliographic Details
Main Authors: HU, Nan, TIAN, Gaoliang, LIU, Ling, LIANG, Bin, GAO, Yunjun
Format: text
Language:English
Published: Institutional Knowledge at Singapore Management University 2012
Subjects:
collaborative-filtering cross sale
marketing strategy
online word of mouth (WOM)
PageRank
price strategy
Databases and Information Systems
E-Commerce
Online Access:https://ink.library.smu.edu.sg/sis_research/8221
https://doi.org/10.1109/TEM.2010.2064318
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Institution: Singapore Management University
Language: English

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https://ink.library.smu.edu.sg/sis_research/8221
https://doi.org/10.1109/TEM.2010.2064318

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