Do links matter? An investigation of the impact of consumer feedback, recommendation networks, and price bundling on sales

• Main Authors: HU, Nan, TIAN, Gaoliang, LIU, Ling, LIANG, Bin, GAO, Yunjun
• Format: text
• Language: English
• Published: Institutional Knowledge at Singapore Management University 2012
• Subjects: collaborative-filtering cross sale; marketing strategy; online word of mouth (WOM); PageRank; price strategy; Databases and Information Systems; E-Commerce
• Online Access: https://ink.library.smu.edu.sg/sis_research/8221; https://doi.org/10.1109/TEM.2010.2064318
• Institution: Singapore Management University

Link structures among items within an E-commerce Web site can be regarded as a potential recommendation that helps new consumers quickly locate relevant products. In this paper, combining a modified version of Google's PageRank method with economic analysis of word of mouth, we investigate whet...