MATK: The Meme Analytical Tool Kit

The rise of social media platforms has brought about a new digital culture called memes. Memes, which combine visuals and text, can strongly influence public opinions on social and cultural issues. As a result, people have become interested in categorizing memes, leading to the development of variou...

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Bibliographic Details
Main Authors: HEE, Ming Shan, KUMARESAN, Aditi, HOANG, Nguyen Khoi, PRAKASH, Nirmalendu, CAO, Rui, LEE, Roy Ka-Wei
Format: text
Language:English
Published: Institutional Knowledge at Singapore Management University 2023
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Online Access:https://ink.library.smu.edu.sg/sis_research/8484
https://ink.library.smu.edu.sg/context/sis_research/article/9487/viewcontent/MATK_pv.pdf
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Institution: Singapore Management University
Language: English