MATK: The Meme Analytical Tool Kit

• Main Authors: HEE, Ming Shan, KUMARESAN, Aditi, HOANG, Nguyen Khoi, PRAKASH, Nirmalendu, CAO, Rui, LEE, Roy Ka-Wei
• Format: text
• Language: English
• Published: Institutional Knowledge at Singapore Management University 2023
• Subjects: meme; multimodal analysis; visual-language models; Graphic Communications; Graphics and Human Computer Interfaces; Numerical Analysis and Scientific Computing
• Online Access: https://ink.library.smu.edu.sg/sis_research/8484; https://ink.library.smu.edu.sg/context/sis_research/article/9487/viewcontent/MATK_pv.pdf
• Institution: Singapore Management University

The rise of social media platforms has brought about a new digital culture called memes. Memes, which combine visuals and text, can strongly influence public opinions on social and cultural issues. As a result, people have become interested in categorizing memes, leading to the development of variou...