A big data approach to augmenting the Huff model with road network and mobility data for store footfall prediction

• Main Authors: TAN, Ming Hui, TAN, Kar Way, LAU, Hoong Chuin
• Format: text
• Language: English
• Published: Institutional Knowledge at Singapore Management University 2023
• Subjects: Urban planning; Mobility data; Data-driven community detection; Retail strategy; Predictive analytics; Databases and Information Systems; Numerical Analysis and Scientific Computing
• Online Access: https://ink.library.smu.edu.sg/sis_research/8625; https://ink.library.smu.edu.sg/context/sis_research/article/9628/viewcontent/BigDataApproach_Huff_av.pdf
• Institution: Singapore Management University

Conventional methodologies for new retail store catchment area and footfall estimation rely on ground surveys which are costly and time-consuming. This study augments existing research in footfall estimation through the innovative integration of mobility data and road network to create population-we...