A big data approach to augmenting the Huff model with road network and mobility data for store footfall prediction
Conventional methodologies for new retail store catchment area and footfall estimation rely on ground surveys which are costly and time-consuming. This study augments existing research in footfall estimation through the innovative integration of mobility data and road network to create population-we...
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| Main Authors: | , , |
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| Format: | text |
| Language: | English |
| Published: |
Institutional Knowledge at Singapore Management University
2023
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| Subjects: | |
| Online Access: | https://ink.library.smu.edu.sg/sis_research/8625 https://ink.library.smu.edu.sg/context/sis_research/article/9628/viewcontent/BigDataApproach_Huff_av.pdf |
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| Institution: | Singapore Management University |
| Language: | English |