Helping marketing strategists see the bigger picture
Professor Kapil Tuli studies the impact of marketing strategy on a company’s share price and financial risk. See the papers: Customer satisfaction and stock returns risk The impact of brand quality on shareholder wealth The effect of CRM outsourcing on shareholder value: A contingency perspective...
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| Format: | text |
| Language: | English |
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Institutional Knowledge at Singapore Management University
2017
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| Online Access: | https://ink.library.smu.edu.sg/smu_research/9 https://ink.library.smu.edu.sg/cgi/viewcontent.cgi?article=1002&context=smu_research |
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| Institution: | Singapore Management University |
| Language: | English |