Helping marketing strategists see the bigger picture
Professor Kapil Tuli studies the impact of marketing strategy on a company’s share price and financial risk. See the papers: Customer satisfaction and stock returns risk The impact of brand quality on shareholder wealth The effect of CRM outsourcing on shareholder value: A contingency perspective...
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2017
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sg-smu-ink.smu_research-10022018-03-23T01:10:32Z Helping marketing strategists see the bigger picture Singapore Management University Professor Kapil Tuli studies the impact of marketing strategy on a company’s share price and financial risk. See the papers: Customer satisfaction and stock returns risk The impact of brand quality on shareholder wealth The effect of CRM outsourcing on shareholder value: A contingency perspective 2017-01-01T08:00:00Z text application/pdf https://ink.library.smu.edu.sg/smu_research/9 https://ink.library.smu.edu.sg/cgi/viewcontent.cgi?article=1002&context=smu_research http://creativecommons.org/licenses/by-nc-nd/4.0/ Research@SMU: Connecting the Dots eng Institutional Knowledge at Singapore Management University Marketing |
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Singapore Management University |
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SMU Libraries |
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English |
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Marketing |
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Marketing Singapore Management University Helping marketing strategists see the bigger picture |
| description |
Professor Kapil Tuli studies the impact of marketing strategy on a company’s share price and financial risk.
See the papers: Customer satisfaction and stock returns risk The impact of brand quality on shareholder wealth The effect of CRM outsourcing on shareholder value: A contingency perspective |
| format |
text |
| author |
Singapore Management University |
| author_facet |
Singapore Management University |
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Singapore Management University |
| title |
Helping marketing strategists see the bigger picture |
| title_short |
Helping marketing strategists see the bigger picture |
| title_full |
Helping marketing strategists see the bigger picture |
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Helping marketing strategists see the bigger picture |
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Helping marketing strategists see the bigger picture |
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helping marketing strategists see the bigger picture |
| publisher |
Institutional Knowledge at Singapore Management University |
| publishDate |
2017 |
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https://ink.library.smu.edu.sg/smu_research/9 https://ink.library.smu.edu.sg/cgi/viewcontent.cgi?article=1002&context=smu_research |
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