Performance Measures of Marketing Efforts: An Empirical Study in Manufacturing and Service Industries in Singapore

Performance Measures of Marketing Efforts: An Empirical Study in Manufacturing and Service Industries in Singapore

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Bibliographic Details
Main Authors: KHOO, Teng Aun, Ghosh, B. C.
Format: text
Language:English
Published: Institutional Knowledge at Singapore Management University 1996
Subjects:
Marketing
Southeast Asia
Singapore
Case studies
Accounting
Online Access:https://ink.library.smu.edu.sg/soa_research/739
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Institution: Singapore Management University
Language: English
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