Performance Measures of Marketing Efforts: An Empirical Study in Manufacturing and Service Industries in Singapore

Performance Measures of Marketing Efforts: An Empirical Study in Manufacturing and Service Industries in Singapore

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Bibliographic Details
Main Authors: KHOO, Teng Aun, Ghosh, B. C.
Format: text
Language:English
Published: Institutional Knowledge at Singapore Management University 1996
Subjects:
Marketing
Southeast Asia
Singapore
Case studies
Accounting
Online Access:https://ink.library.smu.edu.sg/soa_research/739
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Institution: Singapore Management University
Language: English
id sg-smu-ink.soa_research-1738
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spelling sg-smu-ink.soa_research-17382010-09-22T15:00:06Z Performance Measures of Marketing Efforts: An Empirical Study in Manufacturing and Service Industries in Singapore KHOO, Teng Aun Ghosh, B. C. 1996-01-01T08:00:00Z text https://ink.library.smu.edu.sg/soa_research/739 Research Collection School Of Accountancy eng Institutional Knowledge at Singapore Management University Marketing Southeast Asia Singapore Case studies Accounting
institution Singapore Management University
building SMU Libraries
continent Asia
country Singapore
Singapore
content_provider SMU Libraries
collection InK@SMU
language English
topic Marketing
Southeast Asia
Singapore
Case studies
Accounting
spellingShingle Marketing
Southeast Asia
Singapore
Case studies
Accounting
KHOO, Teng Aun
Ghosh, B. C.
Performance Measures of Marketing Efforts: An Empirical Study in Manufacturing and Service Industries in Singapore
format text
author KHOO, Teng Aun
Ghosh, B. C.
author_facet KHOO, Teng Aun
Ghosh, B. C.
author_sort KHOO, Teng Aun
title Performance Measures of Marketing Efforts: An Empirical Study in Manufacturing and Service Industries in Singapore
title_short Performance Measures of Marketing Efforts: An Empirical Study in Manufacturing and Service Industries in Singapore
title_full Performance Measures of Marketing Efforts: An Empirical Study in Manufacturing and Service Industries in Singapore
title_fullStr Performance Measures of Marketing Efforts: An Empirical Study in Manufacturing and Service Industries in Singapore
title_full_unstemmed Performance Measures of Marketing Efforts: An Empirical Study in Manufacturing and Service Industries in Singapore
title_sort performance measures of marketing efforts: an empirical study in manufacturing and service industries in singapore
publisher Institutional Knowledge at Singapore Management University
publishDate 1996
url https://ink.library.smu.edu.sg/soa_research/739
_version_ 1770568982593536000

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