Performance Measures of Marketing Efforts: An Empirical Study in Manufacturing and Service Industries in Singapore
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| 格式: | text |
| 語言: | English |
| 出版: |
Institutional Knowledge at Singapore Management University
1996
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| 在線閱讀: | https://ink.library.smu.edu.sg/soa_research/739 |
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| 機構: | Singapore Management University |
| 語言: | English |
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sg-smu-ink.soa_research-17382010-09-22T15:00:06Z Performance Measures of Marketing Efforts: An Empirical Study in Manufacturing and Service Industries in Singapore KHOO, Teng Aun Ghosh, B. C. 1996-01-01T08:00:00Z text https://ink.library.smu.edu.sg/soa_research/739 Research Collection School Of Accountancy eng Institutional Knowledge at Singapore Management University Marketing Southeast Asia Singapore Case studies Accounting |
| institution |
Singapore Management University |
| building |
SMU Libraries |
| continent |
Asia |
| country |
Singapore Singapore |
| content_provider |
SMU Libraries |
| collection |
InK@SMU |
| language |
English |
| topic |
Marketing Southeast Asia Singapore Case studies Accounting |
| spellingShingle |
Marketing Southeast Asia Singapore Case studies Accounting KHOO, Teng Aun Ghosh, B. C. Performance Measures of Marketing Efforts: An Empirical Study in Manufacturing and Service Industries in Singapore |
| format |
text |
| author |
KHOO, Teng Aun Ghosh, B. C. |
| author_facet |
KHOO, Teng Aun Ghosh, B. C. |
| author_sort |
KHOO, Teng Aun |
| title |
Performance Measures of Marketing Efforts: An Empirical Study in Manufacturing and Service Industries in Singapore |
| title_short |
Performance Measures of Marketing Efforts: An Empirical Study in Manufacturing and Service Industries in Singapore |
| title_full |
Performance Measures of Marketing Efforts: An Empirical Study in Manufacturing and Service Industries in Singapore |
| title_fullStr |
Performance Measures of Marketing Efforts: An Empirical Study in Manufacturing and Service Industries in Singapore |
| title_full_unstemmed |
Performance Measures of Marketing Efforts: An Empirical Study in Manufacturing and Service Industries in Singapore |
| title_sort |
performance measures of marketing efforts: an empirical study in manufacturing and service industries in singapore |
| publisher |
Institutional Knowledge at Singapore Management University |
| publishDate |
1996 |
| url |
https://ink.library.smu.edu.sg/soa_research/739 |
| _version_ |
1770568982593536000 |