Performance Measures of Marketing Efforts: An Empirical Study in Manufacturing and Service Industries in Singapore

• المؤلفون الرئيسيون: KHOO, Teng Aun, Ghosh, B. C.
• التنسيق: text
• اللغة: English
• منشور في: Institutional Knowledge at Singapore Management University 1996
• الموضوعات: Marketing; Southeast Asia; Singapore; Case studies; Accounting
• الوصول للمادة أونلاين: https://ink.library.smu.edu.sg/soa_research/739