Advertising and disclosure: Do firms time advertising during disclosure periods?

• المؤلف الرئيسي: WANG, Yin
• التنسيق: text
• اللغة: English
• منشور في: Institutional Knowledge at Singapore Management University 2018
• الموضوعات: Disclosure; Advertising; Firm investment; Real effects; Monthly data; Accounting
• الوصول للمادة أونلاين: https://ink.library.smu.edu.sg/soa_research/1790; https://ink.library.smu.edu.sg/context/soa_research/article/2817/viewcontent/WangYin_paper.pdf
• المؤسسة: Singapore Management University

Using a large sample of monthly advertising data, I examine whether U.S. firms use advertisingstrategically during disclosure periods. I find that firms schedule some advertising to appeararound their SEC 10-K, 10-Q filings and around their earnings announcements, consistent withadvertising being us...