Developing online business strategy with millennials through partnership with university

Developing online business strategy with millennials through partnership with university

The COVID-19 pandemic has brought about a significant shift in shopping behaviour from offline to online among Singaporean consumers. According to data from data analytics firm Nielsen, 37 per cent of Singaporean consumers have increased online shopping activities since the COVID-19 outbreak. This s...

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Bibliographic Details
Main Authors: KUSNADI, Yuanto, PAN, Gary
Format: text
Language:English
Published: Institutional Knowledge at Singapore Management University 2020
Subjects:
Small and medium enterprises
online shopping
physical stores
business-university Partnership
millennials
SMU-X
Singapore
COVID-19
pandemic
Asian Studies
E-Commerce
Entrepreneurial and Small Business Operations
Higher Education
Online Access:https://ink.library.smu.edu.sg/soa_research/1908
https://ink.library.smu.edu.sg/context/soa_research/article/2935/viewcontent/Online_business_millennials_univ_BT_20200513_av.pdf
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Institution: Singapore Management University
Language: English

Internet

https://ink.library.smu.edu.sg/soa_research/1908
https://ink.library.smu.edu.sg/context/soa_research/article/2935/viewcontent/Online_business_millennials_univ_BT_20200513_av.pdf

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