Developing online business strategy with millennials through partnership with university

The COVID-19 pandemic has brought about a significant shift in shopping behaviour from offline to online among Singaporean consumers. According to data from data analytics firm Nielsen, 37 per cent of Singaporean consumers have increased online shopping activities since the COVID-19 outbreak. This s...

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Bibliographic Details
Main Authors: KUSNADI, Yuanto, PAN, Gary
Format: text
Language:English
Published: Institutional Knowledge at Singapore Management University 2020
Subjects:
Online Access:https://ink.library.smu.edu.sg/soa_research/1908
https://ink.library.smu.edu.sg/context/soa_research/article/2935/viewcontent/Online_business_millennials_univ_BT_20200513_av.pdf
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Institution: Singapore Management University
Language: English