Developing online business strategy with millennials through partnership with university

• Main Authors: KUSNADI, Yuanto, PAN, Gary
• Format: text
• Language: English
• Published: Institutional Knowledge at Singapore Management University 2020
• Subjects: Small and medium enterprises; online shopping; physical stores; business-university Partnership; millennials; SMU-X; Singapore; COVID-19; pandemic; Asian Studies; E-Commerce; Entrepreneurial and Small Business Operations; Higher Education
• Online Access: https://ink.library.smu.edu.sg/soa_research/1908; https://ink.library.smu.edu.sg/context/soa_research/article/2935/viewcontent/Online_business_millennials_univ_BT_20200513_av.pdf
• Institution: Singapore Management University

The COVID-19 pandemic has brought about a significant shift in shopping behaviour from offline to online among Singaporean consumers. According to data from data analytics firm Nielsen, 37 per cent of Singaporean consumers have increased online shopping activities since the COVID-19 outbreak. This s...