Campaign Tactics and Citizens' Electoral Decisions

This paper considers how electoral competition affects voters’ turnout and candidate choice. We do so via an instrumental-variable (IV) bivariate probit with selection which jointly estimates both processes. Our analysis controls for individual and election characteristics, campaigning, and election...

Full description

Saved in:
Bibliographic Details
Main Authors: LANDI, Massimiliano, YIP, Chun Seng
Format: text
Language:English
Published: Institutional Knowledge at Singapore Management University 2006
Online Access:https://ink.library.smu.edu.sg/soe_research/944
https://ink.library.smu.edu.sg/context/soe_research/article/1943/viewcontent/camp11.pdf
Tags: Add Tag
No Tags, Be the first to tag this record!
Institution: Singapore Management University
Language: English
id sg-smu-ink.soe_research-1943
record_format dspace
spelling sg-smu-ink.soe_research-19432019-05-01T03:31:40Z Campaign Tactics and Citizens' Electoral Decisions LANDI, Massimiliano YIP, Chun Seng This paper considers how electoral competition affects voters’ turnout and candidate choice. We do so via an instrumental-variable (IV) bivariate probit with selection which jointly estimates both processes. Our analysis controls for individual and election characteristics, campaigning, and election day weather. We focus on the effects of negative advertising (tone) and overall spending (intensity) on several aspects of voter behavior, including abstentions. Our findings: tone increases turnout of Independents only, and can strengthen partisanship among non-voters. Campaign intensity matters more than tone. Overall, there is evidence that Democrats, Independents and Republicans have different propensities to react to campaigning, which do not follow a straightforward pattern. We also show that failure to consider turnout in voter choices leads to erroneous conclusions. 2006-12-01T08:00:00Z text application/pdf https://ink.library.smu.edu.sg/soe_research/944 https://ink.library.smu.edu.sg/context/soe_research/article/1943/viewcontent/camp11.pdf http://creativecommons.org/licenses/by-nc-nd/4.0/ Research Collection School Of Economics eng Institutional Knowledge at Singapore Management University
institution Singapore Management University
building SMU Libraries
continent Asia
country Singapore
Singapore
content_provider SMU Libraries
collection InK@SMU
language English
description This paper considers how electoral competition affects voters’ turnout and candidate choice. We do so via an instrumental-variable (IV) bivariate probit with selection which jointly estimates both processes. Our analysis controls for individual and election characteristics, campaigning, and election day weather. We focus on the effects of negative advertising (tone) and overall spending (intensity) on several aspects of voter behavior, including abstentions. Our findings: tone increases turnout of Independents only, and can strengthen partisanship among non-voters. Campaign intensity matters more than tone. Overall, there is evidence that Democrats, Independents and Republicans have different propensities to react to campaigning, which do not follow a straightforward pattern. We also show that failure to consider turnout in voter choices leads to erroneous conclusions.
format text
author LANDI, Massimiliano
YIP, Chun Seng
spellingShingle LANDI, Massimiliano
YIP, Chun Seng
Campaign Tactics and Citizens' Electoral Decisions
author_facet LANDI, Massimiliano
YIP, Chun Seng
author_sort LANDI, Massimiliano
title Campaign Tactics and Citizens' Electoral Decisions
title_short Campaign Tactics and Citizens' Electoral Decisions
title_full Campaign Tactics and Citizens' Electoral Decisions
title_fullStr Campaign Tactics and Citizens' Electoral Decisions
title_full_unstemmed Campaign Tactics and Citizens' Electoral Decisions
title_sort campaign tactics and citizens' electoral decisions
publisher Institutional Knowledge at Singapore Management University
publishDate 2006
url https://ink.library.smu.edu.sg/soe_research/944
https://ink.library.smu.edu.sg/context/soe_research/article/1943/viewcontent/camp11.pdf
_version_ 1770569346221867008