Associative networks in decision making
We present a model of associative networks that captures how a decision maker expands her consideration set through mental associations between alternatives. This model serves as a tool to understand the influence of association on decision making. As a proof of concept, we characterize this model w...
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| Main Authors: | , , |
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| Format: | text |
| Language: | English |
| Published: |
Institutional Knowledge at Singapore Management University
2024
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| Subjects: | |
| Online Access: | https://ink.library.smu.edu.sg/soe_research/2766 https://ink.library.smu.edu.sg/context/soe_research/article/3765/viewcontent/Association_20240916.pdf |
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| Institution: | Singapore Management University |
| Language: | English |